Track Ad ROI With the Facebook Pixel
Track Conversions. Optimize Campaigns.
Use Pixel data to fine-tune the audience for your marketing campaigns and improve overall ROI on Facebook Ads.
The Facebook pixel is a small piece of code that goes on your website. With the pixel, you can bring back website visitors, or find new people who will likely make a purchase or become a lead.
Once the pixel is installed it will start measuring activity immediately.
The Pike13 Integration
Installing the Pixel on your Pike13 site will allow you to track the actions of the clients you already have, so that you can build a profile of the type of person who uses your services.
Facebook then matches that profile to their own client data and uses it to deliver your ads to the users most likely to convert into clients.
The Pixel gains more detailed data about actions that users take on your Pike13 site based on the conversion events that you set up. Common conversion events among Pike13 businesses include:
- Lead - a user creates a new client profile
- Purchase - a client makes a new purchase
- Schedule - a client books an appointment or enrolls in a class or course
Different conversion events are used to find the most qualified users and build a ‘profile’ of the type of person who uses your services. Facebook then uses their own client data to match that profile with other users on their site and deliver your ads to them.
How To Get Started
- A business account with Facebook is required. You can sign up for free here.
- You'll find the Facebook Pixel listed in the Widgets section of Apps and Add-Ons in Pike13.
The Facebook Pixel integration is included with Pike13 PRO Plans, and available as an add-on for Pike13 BUSINESS Plans. Contact an account manager for assistance.