Krav Maga Copenhagen

For this business owner, the flexibility of Pike13 was worth the wait

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“The fact that we’re saving 20 hours each week, combined with a huge reduction in revenue loss, means Pike13 is a clear winner for us–both now and as we expand.”

Daniel Moore trained from 2008–2010 as a hand-to-hand combat instructor for the army and began practicing CrossFit to boost his fitness level. Normally a manager of multi-million-Euro tech projects, he was preparing for second tour of duty with the Royal Danish Army. But before Daniel was deployed, an acute spinal injury while on duty triggered a medical discharge, a reassessment, and a career change.

Daniel and his partners opened a gym in Copenhagen in 2010. In a few short years they learned the ins and outs of the business and tried various iterations of concept, location, and focus. Finally they settled on a combination of Krav Maga and CrossFit—and Krav Maga Copenhagen was born.

Pike13 was the solution he’d been waiting for


KMC quickly grew to four full-time back-office employees and six part-time coaches working with nearly 300 active clients. To keep everything straight Daniel tried various Danish software systems.

After a few misses he realized: “It seems that gym owners rarely spend much, if any, time analyzing their unique needs and workflows. So they just go with what everyone else is using and end up with poor solutions and poor service experience.” That’s what brought Daniel to his breaking point. “My frustration level got so high that I actually ended up programming my own system, using a combination of Filemaker and iWork from Apple.”

Daniel spent countless hours researching, digging through CrossFit forums, and evaluating nearly every solution on the market. But, for him, nothing was good enough to meet his needs.

When Pike13 launched, Daniel immediately knew it was the solution for him—nothing else came close.

Saved time and more revenue


Daniel and his team like to be on the cutting edge. So when Krav Maga Copenhagen upgraded to Pike13 they took advantage of the Client Kiosk App with wall-mounted iPads used as check-in kiosks. They also armed all staff members with iPads—the very model of a modern major service business.

Krav Maga Copenhagen experienced a surge in revenue when they made the switch to Pike13.  Daniel and his team are now notified when a client checking in has a missing payment so they can resolve the issue right then and there. “We’ve seen a drop from 18% to less than 2% of revenue lost through members forgetting to pay their monthly bills.” Being able to close the gap on unpaid bills with Pike13 has greatly decreased lost monthly revenue and put that hard-earned money where it’s supposed to be—in KMC’s bank account.

“We’ve seen a drop from 18% to less than 2% of revenue lost through members forgetting to pay their monthly bills.”

Another feature that helps the team work more efficiently is the ability to bill directly to members through Purchase Requests. This is especially useful for their teenaged clients—their guardians usually fund the training but don’t attend sessions. The KMC team can now send a purchase request email that lets guardians easily complete payment wherever they are. That means no more wasted time chasing around payment.

Krav Maga Copenhagen found ultimate time efficiency with Pike13. Daniel says, “Before Pike13 I was spending 20 to 25 hours each week on the admin/financial side of the business. Now I’m down to less than 30 minutes a day.” That means that Daniel is saving around 20 hours of management time each week! “The fact that we’re saving 20 hours each week, combined with a huge reduction in revenue loss, means Pike13 is a clear winner for us—both now and as we expand.”