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CASE STUDY

Rebuilding Success

School for the Dogs Recovery from Disaster
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The Challenge:

Rising from the Ashes

Building a Business

When people talk about “building a business,” they don’t usually mean it literally. But after an electrical fire destroyed the original School for the Dogs studio in December 2013, co-founders Anna Jane Grossman and Kate Senisi had to do just that.

“Right around when we were making the switch to Pike13, our studio burned down,” says Anna Jane. “The dog-training space was part of my home, so I had no place to live. We had to find a new studio space that was going to work for us, and a new home for me. It was not the best time.”

Despite the challenges, they found a new space that suited their unique needs. With Pike13, they were able to keep their business operational and even improve their processes.
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The Solution: A Perfect Fit

 

Anna Jane and Kate first discovered Pike13 at the Association of Professional Dog Trainers conference. Before making the switch, they struggled with software that left them frustrated and inefficient.

“I think in our first year, we logged over 80 customer support calls with MindBody, and each call took about 20-30 minutes,” recalls Anna Jane. “It was annoying because there were so many things about using the product that were difficult to understand.”

In contrast, setting up their business with Pike13 was smooth and intuitive. The onboarding process was simple, and the Customer Support team made the transition effortless.

“It felt like Pike13 was delivering a product that was made for us rather than us having to try to just make some other product work.”

 

 
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MUST USE FEATURE

Online Booking & Payments

User-Friendly Design

 

One of the most valuable features for School for the Dogs is Pike13’s online booking and payment system. Clients can conveniently book their training sessions online and securely store their payment information.

By requiring a credit card to create an account, Anna Jane and Kate have drastically reduced no-show rates, helping to maximize revenue and ensure their schedule runs smoothly. The ease of pre-payment also provides a seamless client experience, boosting satisfaction and retention.

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Tricks of the Trade:

3 Features School for the Dog's Can't Live Without

 

The Results: A More Professional and Efficient Business

 

Once settled in their new space, School for the Dogs leveraged Pike13 to streamline operations:

✔ Managing multiple trainers’ schedules

✔ Allowing clients to register and book appointments online

✔Accepting credit card payments with ease


"We received compliments from clients on the new process. Using Pike13 makes it seem like we're bigger than we actually are."

The professionalism and ease of use helped attract new clients while improving retention. Requiring credit cards to book sessions significantly reduced cancellations and no-shows—now down to just 3%, a rarity in the industry.

Clients also love the ability to browse trainer availability based on their specific needs, such as puppy training. Today, 90% of their returning customers book online, saving valuable time and increasing efficiency for both staff and clients.

"Pike13 has allowed us to focus on delivering great service without losing sight of the human experience—the dog owners are not an afterthought."
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