Understanding and Utilizing Service Categories

The Importance of Service Categories

Service Categories in Pike13 play a crucial role in how your clients interact with your services. They allow you to organize and present your offerings in a way that is intuitive and user-friendly. Here’s why implementing well-defined service categories is beneficial:

• Enhance Client Navigation: Service categories streamline the browsing experience on your Pike13 website. Clients can quickly find what they’re looking for, whether it’s a specific type of lesson or a specialized service offering.

• Improve Service Discovery: Categorizing your services helps clients discover related offerings they might not have considered. This can lead to increased bookings and sales as clients explore more of what you provide.

• Tailor Client Experience: By customizing how your services are presented, you highlight specific areas of your business. This makes it easier for clients to understand your strengths and specialties, improving their overall experience.

How to Optimize Service Categories

To leverage Service Categories effectively, consider the following guidelines:

• Create Relevant Categories: Begin by identifying the different types of services you offer and grouping them accordingly. For instance, you might have categories such as “Private Music Lessons,” “Adult Training,” and “Summer Classes.” Thoughtful categorization helps clients navigate your offerings more easily.

• Organize Your Services: Once your categories are established, assign your services to these categories. This ensures that clients can find exactly what they’re looking for without having to sift through unrelated options.

• Customize Display Options: Decide whether to display a comprehensive page listing all your service categories or create separate pages for each category. Tailoring the display to fit your business goals and client needs ensures a more aligned and effective presentation.

Best Practices for Managing Service Categories

• Plan Your Categories First: Creating categories after establishing your services often results in a more coherent structure. This approach allows you to match categories with your actual service offerings more effectively.

• Review Regularly: As your services and business evolve, periodically revisit your service categories to ensure they remain relevant and useful. Regular reviews help maintain an organized and client-friendly experience.

By thoughtfully setting up and managing your service categories, you create a more organized, engaging, and user-friendly experience for your clients, which ultimately supports your business’s success.

Setting Up Service Categories

Adding a new service category

1. At the top of any Pike13 page, click on Settings and select Services
2. From the menu on the right-hand side, click Manage Categories
3. To add a new service category, click on + New
4. Add the Category Name, Summary and a full Description. In the full Description, you can also add pictures and links.
5. To add services to this category, select Add More at the bottom of the page and click on each service you wish to add.
6. Select Save

Editing an existing service category

1. At the top of any Pike13 page, click on Settings and select Services
2. From the menu on the right-hand side, click Manage Categories.
3. To edit an existing service category, click on +Edit.
4. From here, you can update the Category Name,Summary and full Description.
5. To add services to this category, select Add More at the bottom of the page and click on each service you wish to add.
6. To remove a service, click on the service in the list.
7. Select Save

Creating a new page using Service Categories in your Pike13 Client Facing Website

1. At the top of any Pike13 page, click on Settings and select Pike13 Website.
2. Click on Navigation at the top of the page.
3. To add a new page, select +Create a New Page.
4. Add the Page Name.
5. For Link to, you can choose to show a list of all of your service categories and add Custom Page Text or show the list of services included in one specific service category.
6. Select Save