Below, you will find step-by-step instructions on how to set up and integrate Google Ads with your Pike13 account. To access this integration, you must be subscribed to the Advanced or Premium plan. Leveraging Google Ads can significantly enhance your online marketing efforts by increasing visibility and driving conversions. Follow these simple steps to effectively track and optimize your advertising campaigns, ensuring you get the most out of your investment.
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Prerequisites
- Create a Google Ads account and add the tracking code to your marketing website.
- Set up cross-domain tracking in Google Analytics to monitor traffic across your marketing site and Pike13.
- Establish goals using events for conversion tracking.
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Install Google Ads Tracking ID in Pike13
- Log in to your Pike13 site and click on Settings.
- Choose Pike13 Website from the options.
- Under Layout, add your Tracking ID, website URL, and Google Tag.
- Click Save.
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Link Google Ads with Google Analytics
- Follow the documentation provided by Google to link your Google Ads account and Google Analytics account.
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Trackable Conversions
- You can track the following four events for conversion:
- Person Signed Up: "Event Label" is the subdomain.
- Person Signed In: "Event Label" is the subdomain.
- Enrollment: "Event Label" is the subdomain and service name, split by "|".
- Purchase: "Event Label" is the invoice ID, and "Event Value" is the invoice total amount rounded to an integer.
- You can track the following four events for conversion:
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Set Up Ads and Test
- A common use case is directing clients who click on an ad to a landing page on your marketing website, where they can sign up for an account, make a purchase, or enroll in a class.
- After setting up your ads, allow some time for the data to populate in your reports. It may take a few days for conversion actions to appear.
Important Note
Support for Google Ads is beyond the scope of Pike13. For further assistance, please visit the Google Ads Support Page.