Welcome emails are the first point of contact your clients have with your business, and they set the tone for your relationship. A well-crafted welcome email can create a strong first impression, build excitement, and establish trust. In this article, we'll walk you through the steps to customize your welcome email and provide some valuable suggestions to make it stand out.
Step-by-Step: Customizing Your Welcome Email
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Access the Welcome Email Settings
- From any page in your Pike13 account, click on Settings in the top menu.
- Navigate to Advanced Settings.
- Select Welcome Email under the communication options.
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Make Your Edits
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Save Your Changes
- Once you're happy with the changes, click Save to apply your updates. The new version of the welcome email will be sent to new clients who sign up and any clients they enroll that have an email address on file.
Suggestions for Crafting a Standout Welcome Email
- Set Clear Expectations: Let clients know what to expect from your services and how to get started. You can include helpful links such as a “Get Started” guide or FAQs to support new clients right from the beginning.
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Introduce Your Team: Highlight the people who will be assisting the client, such as your instructors or point of contact. A personal introduction can make the experience feel more welcoming.
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Highlight Key Services or Perks: Mention any exclusive benefits they will receive, such as special offers for new members, upcoming events, or access to member-only content.
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Call to Action (CTA): Encourage the client to take their next step—whether that’s booking their first class, signing up for a special event, or exploring the online portal. Include clear instructions and a clickable button for easy navigation.
Example Welcome Email
Subject Line: Welcome to [Your Business Name], [Client's First Name]!
Body:
Dear [Client's First Name],
Welcome to the [Your Business Name] community! We’re thrilled to have you on board. To get started, here are a few things to help you make the most of your membership:
- Book Your First Class: [Link to booking page]
- Meet Your Team: [Link to team bios]
- Explore Your Benefits: [Link to member perks]
If you have any questions, we’re here to help! Simply reach out to us at [contact info].
We can’t wait to see you at [business name]!
Best regards,
The [Your Business Name] Team
Best Practices
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Keep It Short and Engaging: While the welcome email is important, don’t overload it with too much information. Focus on welcoming the client and providing immediate next steps.
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Mobile-Friendly: Many clients will view emails on their phones, so ensure your email is concise and easy to read for mobile screens.