Limber Yoga

Managing a busy yoga studio with the flexibility of Pike13


A Pike13 customer story

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“With Pike13, about 75% of our clients have already registered for our classes online before they walk in the door.”

Aubrey Heinnemann’s Seattle-based Limber Yoga is what she calls a “studio for real life”. Jobs, kids and busy schedules–her studio accommodates it all.

On a recent visit to Limber Yoga, we got to see Pike13 in action as students of the popular “Parents & Tots” session arrived for class. It was a whirlwind of activity with toddlers hugging hello and parents unpacking mats and snacks. But thanks to Pike13, one thing not slowing them down was signing in for class.

Eliminating bottleneck

When you’re a busy, family-friendly yoga studio, the last thing you want is a crowded check-in area. Aubrey never has to worry about that thanks to Pike13. “About 75% of our clients have already registered for our classes online before they walk in the door,” says Aubrey. For those who haven’t, she has two iPad Minis set up as students enter so they can easily check themselves into class. She’s customized the website to match the rest of Limber’s branding, with a fresh green color palette and a modern, welcoming design.

“The Pike13 interface is sexy and sleek.” 

Aubrey says even her older, less tech-savvy clients felt comfortable using Pike13’s kiosk interface. “It’s sexy and sleek,” remarks Aubrey. “And I especially like having photos associated with my clients’ accounts since it’s so important to me to know names and faces.” With so many families and children involved, she appreciates the extra measure of security the photo feature provides.

From index cards to Pike13

field-report-limber-yoga.jpgLike many small business owners in 2009, Aubrey relied on a box of index cards to keep track of her clients when she started her business. On the cards she stored information like dependents’ names, what classes they signed up for and their attendance dates. But as her business grew–she both doubled her clients and expanded her space in the past year–cards were clearly not a scalable solution.

Her first experiences with online solutions didn’t go so well. “We tried several,” says Aubrey, “and we found them to be bad experiences. They weren’t intuitive or user-friendly.” Her biggest issue was that, as a self-described “non-technical” person, she struggled with getting her existing data imported and set up correctly and didn’t like either company’s setup support.

Then she found Pike13. The customer success team assisted Aubrey to ensure the data she needed was cleanly and correctly imported—letting Aubrey get back to the business of running her studio.

Flexible and growing

Over the past year, Aubrey’s client base doubled. This means she’s added both more classes and more teachers to her roster. “Something I really like about Pike13 is that you can easily transfer a record from being a client to becoming a teacher,” says Aubrey. “It’s really handy and saves me time since so many of my teachers start here as students.” Aubrey hires all of her teachers as freelancers and finds it easy to manage their various schedules in Pike13. “My teachers like using it too,” Aubrey adds, noting that all it takes is a brief one-on-one Pike13 training to get new teachers up to speed.

“Something I really like about Pike13 is that you can easily transfer a record from being a client to becoming a teacher. It’s really handy and saves me time since so many of my teachers start here as students.”

“My whole objective is to keep clients happy. I prefer quality over quantity, and don’t want a revolving door,” says Aubrey. She’s taken the time to create a warm and welcoming studio with strong ties to the community. By using Pike13 to seamlessly integrate the registration and sign-in process for her classes and manage her client paperwork and instructors’ schedules, Limber Yoga has the flexibility it needs to continue growing their happy and healthy customer base.